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Posts Tagged ‘Marketing’

Fix That E Mail Address – Before It’s Too Late

February 27, 2013 Comments off

atsignCredibility, consistency and striving for the correct first impressions.  Then, there’s the little detail about your e mail address.  In the land of godaddy instant websites and e mail combined the ability to link your gmail address to virtually any server; why aren’t we doing that?  Meaning to establish, as start-ups we have at least gone through the motions of creating a small web presence and a decent, credible address name.  Then again, there’s the best and worst, as presented by Fast Company – would you have your taxes done by someone with an e mail address taxplaya at hotmail dot com?  Enjoy.

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The Top 4 (Inbound) Marketing Techniques

August 29, 2012 Comments off

leads

The top 4 marketing tactics that convert leads, according to Sales Benchmark Index are:

1. SEO

2. Direct Traffic

3. Referrals (OK, not an inbound conversion, but important)

4. Blogging

Of course, direct traffic could result from other techniques, like Outbound E mail and/or Trade Shows & Events, etc., but I think the take-away is investment and return.  It’s interesting to see companies roll their eyes when getting a quote for a better website that is optimized for SEO and then see them spend many times that much to travel to a trade show.  It might benefit the company to look at cost per lead once in a while to ensure marketing dollars are properly invested for the highest return.

I wonder if there’s a similar cost/benefit analysis that can be done on elections?

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Have You Talked With Your Customer Lately? – Make a Call

June 13, 2012 Comments off
English: Picture of the BMV building on Reform...

English: Picture of the BMV building on Reforma Ave. Mexico City (Photo credit: Wikipedia)

Head down, managing a business answering e mails, responding to employee questions, managing a crisis.  We all get consumed by daily activities and sometimes we forget to thank our customers or truly ask how we are doing.  When was the last time you were called (not e mailed, not texted) from a senior leader of one of your suppliers – saying, “hi, I’m just checking in to thank you for your consistent business and make sure we are serving your needs.”  Maybe just ask them how their summer is going and if their business is challenged in any other way that you might be of assistance.  Carve out 15 minutes a day and make a couple calls.  See if you can help identify the next opportunity for your business.  Let me know how it goes.

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A Humorous Look at Infographics

September 18, 2011 Comments off

It’s time out for a little humor and even though its comedy, it should make us think – like good comedy does about ourselves.

My good friend Howard Getson, who also writes an interesting blog for his company, Capitalogix found this graphic on infographics.  After laughing at the commonality of the theme, it also made me think of a few things as both a reader, but also a presenter.

As a reader, I am supposed to think critically about the subject matter being presented to me to evaluate its worth and impact on the world around me.  As a presenter, this graphic challenged me to evaluate whether my presentations represent me and my company’s core beliefs, or am I trying to fit my presentation into the graphics of the day.

How do you define and deliver your message and how do you read others?

Have a great week!

To Social Media…Or Not – Four Reasons to Think About It

September 6, 2011 Comments off
Nice ATM

Image via Wikipedia

I read a very interesting article last week stating the reality that the world is moving to Social Media – no surprise.  The interesting counter perspective is there is a big portion of the market NOT participating in this phenomenon in a way social marketers want them to. There continues to be a market that shockingly buys products and services the traditional way.

Once again, prognosticators are imagining ourselves in a future utopia that simply will not exist.  Remember the introduction of ATMs?  We would “eliminate” the teller.  Remember the Internet – “eliminate” bricks and mortar retail.  The simple fact is, we have a new distribution channel of information and buying habits.  Depending on who you are selling to, it could be a big part or a small part of your marketing and sales strategy.  You can’t ignore it, and you have to professionally manage it in concert with your communication, sales and marketing strategies.

We have witnessed great initiative by larger businesses and our innovator companies in small and medium sized businesses in Social Media.  We are still waiting to see the bulge of small and medium sized businesses establish a strategy and use it with discipline to keep or grow market share.

We are in a very dynamic marketplace, so you probably need to start with your own website.  When was the last time it was updated?

Here’s your four reasons to think about it:

  • When was the last time you bought something “traditionally”? Really, when did you buy something new or significant without using some sort of web media – which probably tied to Social Media?
  • Your mother “friends” you on facebook; and learns to “like” things
  • You are thinking about it – but haven’t done anything.  It’s fine to “think” but decide to do (see my first blog).
  • You have a consistent, well defined strategy, but most importantly, you are ready to get started.

So, how do you get started?  Start in a way that won’t hurt and can help you learn and get results, fast.  That will be the subject of next week!

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