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Posts Tagged ‘Marketing strategy’

Fix That E Mail Address – Before It’s Too Late

February 27, 2013 Comments off

atsignCredibility, consistency and striving for the correct first impressions.  Then, there’s the little detail about your e mail address.  In the land of godaddy instant websites and e mail combined the ability to link your gmail address to virtually any server; why aren’t we doing that?  Meaning to establish, as start-ups we have at least gone through the motions of creating a small web presence and a decent, credible address name.  Then again, there’s the best and worst, as presented by Fast Company – would you have your taxes done by someone with an e mail address taxplaya at hotmail dot com?  Enjoy.

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Inclusive Management, Messaging and Trust

February 8, 2013 Comments off

slide-39-638I recently found a great report – a global study called the Edelman Trust Barometer.  There’s a lot to learn from this report, but the key take aways for me are the following:

  1. A trusting culture requires a dynamic, not “top down” management – here they call it Inclusive Management – and it just doesn’t mean getting people’s opinions.
  2. “Credentialed Experts” are far and away more trusted than CEO’s as communicators.
  3. People (customers and employees) need to hear a message 3 to 5 times from various sources to change behavior or influence their opinion.
  4. CEO’s and Government Officials – Hit the bottom for worldwide trustworthiness in delivering a message

There’s much more to this report and a lot of learning.  Perhaps its time to have your “expert” on staff start delivering your message 3 to 5 times across multiple communication channels to ensure you have a trustworthy image that you can live up to.  In our world of increased transparency, you may not have any option but to have integrity.

To Social Media…Or Not – Four Reasons to Think About It

September 6, 2011 Comments off
Nice ATM

Image via Wikipedia

I read a very interesting article last week stating the reality that the world is moving to Social Media – no surprise.  The interesting counter perspective is there is a big portion of the market NOT participating in this phenomenon in a way social marketers want them to. There continues to be a market that shockingly buys products and services the traditional way.

Once again, prognosticators are imagining ourselves in a future utopia that simply will not exist.  Remember the introduction of ATMs?  We would “eliminate” the teller.  Remember the Internet – “eliminate” bricks and mortar retail.  The simple fact is, we have a new distribution channel of information and buying habits.  Depending on who you are selling to, it could be a big part or a small part of your marketing and sales strategy.  You can’t ignore it, and you have to professionally manage it in concert with your communication, sales and marketing strategies.

We have witnessed great initiative by larger businesses and our innovator companies in small and medium sized businesses in Social Media.  We are still waiting to see the bulge of small and medium sized businesses establish a strategy and use it with discipline to keep or grow market share.

We are in a very dynamic marketplace, so you probably need to start with your own website.  When was the last time it was updated?

Here’s your four reasons to think about it:

  • When was the last time you bought something “traditionally”? Really, when did you buy something new or significant without using some sort of web media – which probably tied to Social Media?
  • Your mother “friends” you on facebook; and learns to “like” things
  • You are thinking about it – but haven’t done anything.  It’s fine to “think” but decide to do (see my first blog).
  • You have a consistent, well defined strategy, but most importantly, you are ready to get started.

So, how do you get started?  Start in a way that won’t hurt and can help you learn and get results, fast.  That will be the subject of next week!

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