Archive

Posts Tagged ‘Marketing and Advertising’

Inclusive Management, Messaging and Trust

February 8, 2013 Comments off

slide-39-638I recently found a great report – a global study called the Edelman Trust Barometer.  There’s a lot to learn from this report, but the key take aways for me are the following:

  1. A trusting culture requires a dynamic, not “top down” management – here they call it Inclusive Management – and it just doesn’t mean getting people’s opinions.
  2. “Credentialed Experts” are far and away more trusted than CEO’s as communicators.
  3. People (customers and employees) need to hear a message 3 to 5 times from various sources to change behavior or influence their opinion.
  4. CEO’s and Government Officials – Hit the bottom for worldwide trustworthiness in delivering a message

There’s much more to this report and a lot of learning.  Perhaps its time to have your “expert” on staff start delivering your message 3 to 5 times across multiple communication channels to ensure you have a trustworthy image that you can live up to.  In our world of increased transparency, you may not have any option but to have integrity.

Advertisements

The Top 4 (Inbound) Marketing Techniques

August 29, 2012 Comments off

leads

The top 4 marketing tactics that convert leads, according to Sales Benchmark Index are:

1. SEO

2. Direct Traffic

3. Referrals (OK, not an inbound conversion, but important)

4. Blogging

Of course, direct traffic could result from other techniques, like Outbound E mail and/or Trade Shows & Events, etc., but I think the take-away is investment and return.  It’s interesting to see companies roll their eyes when getting a quote for a better website that is optimized for SEO and then see them spend many times that much to travel to a trade show.  It might benefit the company to look at cost per lead once in a while to ensure marketing dollars are properly invested for the highest return.

I wonder if there’s a similar cost/benefit analysis that can be done on elections?

Enhanced by Zemanta

Will Blogging and Social Networking Redirect our Moral Compass?

October 19, 2011 Comments off

Last week I sat in on a couple of presentation about corporate blogging and making a difference in the new realities of social media, search and all things Internet.  It was a great learning experience on what to do to make a difference in the minds of your readers.

Here is what is interesting:  In the world of blogging and social media, your objective is to help people without expecting anything in return.  Also, don’t promote yourself, be humble always, acknowledge others as helpful and just plain be grateful and communicate that to others.  Wow, let me reiterate – our media guides are now telling us:

  1. Give freely and openly without expectation of return.
  2. Be humble
  3. Say thank you
  4. Be grateful

These are the cornerstones of success….hmmm – not only are we missing the go-go ’90’s mentality, we just might be going back in time – history may indeed be repeating itself.  It just might be a good thing for all of us.  What era do you think it originated in?

Here’s a helpful link, if you need to be motivated to take the next step.

The Desire to Win

Enhanced by Zemanta

To Social Media…Or Not – Four Reasons to Think About It

September 6, 2011 Comments off
Nice ATM

Image via Wikipedia

I read a very interesting article last week stating the reality that the world is moving to Social Media – no surprise.  The interesting counter perspective is there is a big portion of the market NOT participating in this phenomenon in a way social marketers want them to. There continues to be a market that shockingly buys products and services the traditional way.

Once again, prognosticators are imagining ourselves in a future utopia that simply will not exist.  Remember the introduction of ATMs?  We would “eliminate” the teller.  Remember the Internet – “eliminate” bricks and mortar retail.  The simple fact is, we have a new distribution channel of information and buying habits.  Depending on who you are selling to, it could be a big part or a small part of your marketing and sales strategy.  You can’t ignore it, and you have to professionally manage it in concert with your communication, sales and marketing strategies.

We have witnessed great initiative by larger businesses and our innovator companies in small and medium sized businesses in Social Media.  We are still waiting to see the bulge of small and medium sized businesses establish a strategy and use it with discipline to keep or grow market share.

We are in a very dynamic marketplace, so you probably need to start with your own website.  When was the last time it was updated?

Here’s your four reasons to think about it:

  • When was the last time you bought something “traditionally”? Really, when did you buy something new or significant without using some sort of web media – which probably tied to Social Media?
  • Your mother “friends” you on facebook; and learns to “like” things
  • You are thinking about it – but haven’t done anything.  It’s fine to “think” but decide to do (see my first blog).
  • You have a consistent, well defined strategy, but most importantly, you are ready to get started.

So, how do you get started?  Start in a way that won’t hurt and can help you learn and get results, fast.  That will be the subject of next week!

Related articles

Enhanced by Zemanta