Inclusive Management, Messaging and Trust

February 8, 2013

slide-39-638I recently found a great report – a global study called the Edelman Trust Barometer.  There’s a lot to learn from this report, but the key take aways for me are the following:

  1. A trusting culture requires a dynamic, not “top down” management – here they call it Inclusive Management – and it just doesn’t mean getting people’s opinions.
  2. “Credentialed Experts” are far and away more trusted than CEO’s as communicators.
  3. People (customers and employees) need to hear a message 3 to 5 times from various sources to change behavior or influence their opinion.
  4. CEO’s and Government Officials – Hit the bottom for worldwide trustworthiness in delivering a message

There’s much more to this report and a lot of learning.  Perhaps its time to have your “expert” on staff start delivering your message 3 to 5 times across multiple communication channels to ensure you have a trustworthy image that you can live up to.  In our world of increased transparency, you may not have any option but to have integrity.

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