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2013 Habits – Do With Discipline

January 12, 2013

megaphoneRecently, I was working with a start-up on developing a reporting template to update their investors and Board to ensure their stakeholders were well informed.  It is so important to ensure the communication channel is open to any stakeholder in your business.  It is surprising how many businesses start with the greatest of intentions, have a great opening salvo of communication and then drift off into only communicating when you have to – Annual Meetings, needing money, etc.

It is almost as if business leaders think their stakeholders absorb their business activity by osmosis.  Then, when they do need something, they are frustrated to learn their audience is far from ready to take action because they are struggling to absorb what has happened since the last update.

Stakeholder communication is critical, but not required – until you need something.  Think about making it a habit to communicate and solicit feedback on your progress, on a regular basis.  I guarantee it will help when you need help.

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