Home > Decisions, Marketing, Sales, Social Media, Strategy > The Top 4 (Inbound) Marketing Techniques

The Top 4 (Inbound) Marketing Techniques

August 29, 2012

leads

The top 4 marketing tactics that convert leads, according to Sales Benchmark Index are:

1. SEO

2. Direct Traffic

3. Referrals (OK, not an inbound conversion, but important)

4. Blogging

Of course, direct traffic could result from other techniques, like Outbound E mail and/or Trade Shows & Events, etc., but I think the take-away is investment and return.  It’s interesting to see companies roll their eyes when getting a quote for a better website that is optimized for SEO and then see them spend many times that much to travel to a trade show.  It might benefit the company to look at cost per lead once in a while to ensure marketing dollars are properly invested for the highest return.

I wonder if there’s a similar cost/benefit analysis that can be done on elections?

Enhanced by Zemanta
Advertisements
%d bloggers like this: