Speak to Your Listener

May 3, 2012
Training meeting and endomarketing in a stainl...

(Photo credit: Wikipedia)

In a previous career, I decided to present the company’s most recent earnings material to our administrative staff – as a means of communicating our progress.  At the end of what I considered a great presentation, I overheard two staff members walking out:  “Did you get any of that?” One said.  The other said, “only part of it, but I just wanted to know if I still have a job.”

I completely missed the most important item in my audience’s mind, and completely overcomplicated a presentation that should have started with the most pressing issue of my audience.

Good intention, bad presentation for the audience at hand.  People (and customers) only buy in a language they understand.

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